B
Booking.com
Amsterdam, North Holland, Netherlands · Founded 1996
10001+ employees · NASDAQ:BKNG
Leading global online travel platform specializing in accommodation bookings, offering millions of properties worldwide with a commission-based marketplace model.
Where they sit
Stack tier: Extended Ecosystem (D)
Marketplace TechnologyRetail Media PlatformRetail MediaVertical Marketing PlatformPerformance Marketing
Global market leader in online accommodation bookings with dominant presence in Europe
Ownership
Parent: Booking Holdings Inc.
Subsidiaries