Bliink enables publishers to monetize their inventory through attention-optimized ad formats that balance revenue generation with user experience, providing measurable attention metrics that go beyond traditional viewability standards.
Last updated Feb 14, 2026 by AI Enrichment
Emerging player in attention-based advertising with focus on European premium publishers
Bliink is a French AdTech company founded in 2020 that specializes in attention-based advertising solutions for digital publishers. The company has developed a platform that focuses on creating high-impact, engaging ad formats while maintaining a non-intrusive user experience. Bliink's technology emphasizes attention metrics as a key performance indicator, moving beyond traditional viewability metrics to measure genuine user engagement with advertising content. The company positions itself as a solution for publishers seeking to maximize advertising revenue while preserving user experience and brand safety. Bliink's platform includes proprietary attention measurement technology and offers various innovative ad formats designed to capture and maintain user attention. The company operates primarily in the European market, with a strong presence in France, and serves premium publishers looking to differentiate their advertising inventory through quality and engagement metrics rather than volume alone.
Proprietary technology for measuring and reporting genuine user attention to advertising content
Suite of engaging, non-intrusive ad formats designed to maximize attention and user engagement
Tools and features ensuring brand-safe advertising environments for advertisers