B
Barb
London, England, United Kingdom · Founded 1981
11-50 employees
Sourced & current · updated Oct 25, 2026
BARB (Broadcasters' Audience Research Board) is the UK's official television audience measurement body, providing industry-standard viewing data used by broadcasters, advertisers and agencies to plan and evaluate TV campaigns.
Where they sit
Data & AnalyticsVerification & Measurement
The sole official currency for TV audience measurement in the UK, jointly owned by major broadcasters and the IPA, with no direct domestic competitor for its core service.