Baidu Marketing

Beijing, Beijing, China · Founded 2000

10001+ employees · BIDU

Sourced & current · updated Jun 28, 2026

Baidu Marketing is China's dominant digital advertising platform, offering search, display, and AI-powered ad solutions across Baidu's massive ecosystem of search, apps, and content networks.

Where they sit

Dominant search advertising platform in China, commanding the largest share of Chinese search ad revenue and competing with Alibaba and Tencent for overall digital ad spend

Ownership

Parent: Baidu, Inc.