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Baidu Advertising
Beijing, Beijing, China · Founded 2000
10001+ employees · BIDU
Sourced & current · updated Jul 6, 2026
Baidu Advertising is China's dominant search and digital advertising platform, offering performance and brand marketing solutions across Baidu's vast ecosystem of search, feed, and AI-powered products.
Where they sit
Attribution & AnalyticsAI-Powered PlatformDemand Side Platform (DSP)
Dominant search advertising platform in China, commanding the largest share of China's search ad market
Ownership
Parent: Baidu, Inc.