Arbitron

Acquired

Columbia, Maryland, United States · Founded 1949

501-1000 employees

Sourced & current · updated Oct 26, 20261 of 5 facts verified

Arbitron was the US radio audience-measurement company, founded as the American Research Bureau (ARB), whose Area of Dominant Influence defined local TV markets. Nielsen acquired it on September 30, 2013 and renamed it Nielsen Audio.

Where they sit

Data & AnalyticsVerification & Measurement

Was the dominant provider of radio audience measurement in the United States prior to acquisition by Nielsen; now operates as Nielsen Audio.

Ownership

Parent: Nielsen