Apple TV+
Cupertino, California, United States · Founded 2019
1001-5000 employees
Sourced & current · updated Jul 20, 2026Website
Apple's premium ad-free streaming service launched November 2019. ~45M subscribers (2025). Original-content focus (Ted Lasso, Severance, The Morning Show). Loses ~$1B/year per Variety reports. Distinct from Apple TV the hardware/app aggregator.
Where they sit
Premium ad-free SVOD service with a curated original-content library; smaller subscriber base than Netflix or Disney+ but positioned as a prestige quality-first offering within Apple's broader ecosystem
Ownership
Parent: Apple Inc.