A
AdMeld
DefunctNew York, NY, United States · Founded 2007
51-200 employees · ~$15M
Sourced & current · updated Oct 23, 2026
Pioneering SSP founded 2007. Google completed its $400M acquisition on December 6, 2011 and retired the product in late 2013. Featured prominently in the 2024 DOJ ad-tech antitrust trial as evidence of Google's anti-competitive acquisitions.
Where they sit
Stack tier: Infrastructure & Data (B)
Supply Side Platform (SSP)Programmatic Platform
One of the top three SSPs in the market at the time of acquisition, serving premium publishers and competing directly with Rubicon Project and PubMatic
Ownership
Parent: Google