VP, Product Management at Yahoo
Leading the product development of Yahoo's ConnectID and driving the company's strategy for privacy-preserving, cookieless advertising infrastructure.
Last updated Feb 27, 2026 by AI Enrichment
Vera Chan is a senior product leader at Yahoo, where she serves as VP of Product Management overseeing the company's advertising technology portfolio, including its demand-side platform (DSP) and supply-side platform (SSP) offerings. She is best known for her central role in developing ConnectID, Yahoo's first-party identity solution built to help advertisers and publishers maintain addressability in a post-third-party-cookie environment. Her work places her at the intersection of privacy regulation, identity resolution, and programmatic infrastructure at a pivotal moment for the digital advertising industry. Chan's product leadership at Yahoo reflects a broader strategic commitment to privacy-preserving advertising technologies. By championing ConnectID and related initiatives, she has helped Yahoo articulate a coherent response to the deprecation of third-party cookies, evolving global privacy regulations such as GDPR and CCPA, and growing consumer demand for data transparency. Her ability to balance the commercial needs of advertisers with user privacy considerations has made her a recognized voice in the industry's ongoing identity transition. While her full career history prior to Yahoo is not extensively documented in public sources, her current scope of responsibility — spanning DSP, SSP, and identity solutions — suggests a deep background in programmatic advertising and product strategy. She is regarded as a key operator within Yahoo's advertising technology organization and a contributor to shaping how large-scale platforms approach the future of digital identity.