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Shafiq Rajani
VP, Data & Identity at Equativ
A non-US SSP identity lead working under GDPR constraints represents a genuinely under-covered long-tail profile combining European geography, identity specialization, and mid-size company context.
Last updated Jun 1, 2026 by the ATDb Editorial Team
Bio
Shafiq Rajani leads data strategy and identity product development at Equativ, the French-headquartered SSP and ad server. He works at the intersection of cookieless targeting, contextual signals, and publisher monetization in the European market. His work is particularly relevant to GDPR-compliant identity frameworks.
Expertise
Identity ResolutionCookieless TargetingSSP Product