Puja Bhatt

Puja Bhatt is a senior programmatic and data strategy executive at Condé Nast, where she leads the publisher's efforts to maximize programmatic revenue while building sustainable, privacy-compliant data infrastructure for the post-third-party-cookie era. Her work sits at the intersection of premium publisher monetization and the rapidly evolving identity landscape, making her a key figure in how legacy media brands adapt to structural changes in digital advertising. At Condé Nast, Bhatt has been instrumental in developing and scaling first-party data strategies that leverage the publisher's deep audience relationships across iconic brands such as Vogue, The New Yorker, Wired, and GQ. Her focus on data partnerships and identity solutions reflects the broader industry imperative for publishers to reduce dependence on third-party cookies while maintaining addressability and yield for advertising partners. With an estimated 15 or more years in the AdTech and digital media industry, Bhatt represents a generation of publisher-side operators who have navigated the transition from open-web programmatic reliance toward more durable, consent-based audience monetization frameworks. Her role positions her as a key voice in conversations around publisher data strategy, programmatic supply quality, and the future of identity resolution.

Last updated Jun 11, 2026 by ATDb automated enrichment