Pip Stocks

Pip Stocks is a product leader at DoubleVerify, one of the foremost platforms for digital media quality and performance measurement. In the VP of Product role, Stocks oversees product strategy spanning brand safety, ad fraud prevention, and attention-based metrics — areas that have moved to the center of advertiser priorities as demand for transparency and accountability in digital ad spend has intensified. Their work sits at the convergence of some of the most consequential shifts in AdTech, including the industry's transition away from viewability as a primary success metric toward richer, attention-based signals. Stocks' focus on fraud prevention and brand safety reflects the ongoing arms race between sophisticated bad actors and the verification platforms tasked with protecting advertiser investments. By shaping product direction in these domains, Stocks contribuys to the frameworks and tooling that help brands ensure their messages appear in appropriate contexts and that their budgets are not eroded by invalid traffic or made-for-advertising inventory. This work has broader ecosystem implications, influencing how publishers, agencies, and platforms think about quality standards. While detailed career history prior to DoubleVerify is not comprehensively documented in public sources, Stocks' current scope suggests a background in product management within digital advertising or measurement technology. Their positioning at DoubleVerify — a company that plays a standards-adjacent role in the industry — means their product decisions carry weight beyond a single organization, touching the workflows of major advertisers, agencies, and media owners globally.

• Leading product strategy at DoubleVerify across brand safety, fraud prevention, and attention measurement verticals
• Contributing to the industry's evolution from viewability-centric to attention-based measurement frameworks