Pete Doe

Pete Doe leads marketplace strategy at Index Exchange, one of the largest and longest-standing independent ad exchanges in programmatic advertising. In this role, he is focused on supply path optimization, marketplace quality, and the structural dynamics that govern how programmatic inventory flows between publishers and buyers at scale. His work sits at the intersection of commercial strategy and technical marketplace design, areas that have become increasingly critical as the industry grapples with supply chain complexity, bid duplication, and the push for greater transparency. Index Exchange has been a prominent voice in SPO conversations, and Doe's role positions him at the center of those efforts. Beyond his current position, specific details about his prior career trajectory, educational background, and public-facing thought leadership are not sufficiently documented in publicly available sources to report with confidence.