Pam Marsh

Pam Marsh is a senior AdTech executive at NBCUniversal, where she serves as SVP of Advertising Platforms and leads the development of the company's advertising technology infrastructure. She is known for overseeing the OneApp platform and programmatic advertising systems that enable advertisers to reach audiences across NBCUniversal's extensive portfolio of linear and streaming properties. Her work sits at the critical intersection of traditional television and digital advertising, making her a key figure in the industry's ongoing convergence narrative. In her role, Marsh is responsible for building scalable, data-driven advertising solutions that unify linear TV and streaming environments under a cohesive programmatic framework. This includes implementing identity and audience targeting capabilities that meet the demands of modern advertisers seeking cross-screen reach and measurement. Her leadership is central to NBCUniversal's competitive positioning in the streaming era, particularly as the company scales Peacock and integrates its advertising technology stack across properties. Marsh represents a generation of senior operators who have navigated the transformation of television advertising from traditional upfront-driven models to sophisticated, technology-enabled programmatic ecosystems. Her technical and strategic oversight of NBCUniversal's advertising platforms places her among the influential infrastructure builders shaping how premium video advertising is transacted at scale.

• Led development and evolution of NBCUniversal's OneApp advertising platform
• Oversaw programmatic capabilities bridging linear TV and streaming environments at scale for one of the world's largest media companies