O
Orr Orenstein
Co-Founder & CEO at Anzu.io
As a founder building AdTech infrastructure for in-game advertising — a fast-growing but under-covered vertical — Orenstein represents an important long-tail area of the ecosystem not yet widely tracked by most analysts.
Last updated May 26, 2026 by the ATDb Editorial Team
Bio
Orr Orenstein co-founded Anzu.io, a leading intrinsic in-game advertising platform that integrates real-world programmatic ads directly into video game environments. Under his leadership, Anzu has partnered with major game publishers and connected to leading DSPs and SSPs to bring brand-safe, measurable in-game advertising to scale. He is a pioneer in the emerging in-game AdTech vertical.
Expertise
In-Game AdvertisingProgrammatic IntegrationBrand Safety