Oren Netzer
Co-Founder & CEO at DataHeroes
Netzer is known for producing rigorous empirical research on digital advertising effectiveness and consumer data privacy that directly informs AdTech industry strategy and policy. His work on measuring causal ad impact and the consequences of privacy regulation is among the most cited in marketing academia.
Last updated Jun 6, 2026 by the ATDb Editorial Team
Oren Netzer is Co-Founder and CEO of DataHeroes, a data-science and machine-learning platform. He is best known as the founder and former CEO of DoubleVerify (NYSE: DV), the digital media measurement and ad-verification company he started in 2008 and led through its early growth. He also co-founded CClearly and was earlier COO of CheckM8.
Co-Founder & CEO
CClearly (2014–2022)
Founder & CEO / Chairman & Chief Strategy Officer
DoubleVerify (2008–2014)
Chief Operating Officer
CheckM8 (2000–2008)
- PhD, Marketing, Duke University (Fuqua School of Business)
- MBA, Tel Aviv University
- BSc, Industrial Engineering, Tel Aviv University
- Published extensively in top marketing journals including Marketing Science, Journal of Marketing Research, and Management Science
- Research on digital advertising and privacy cited widely by AdTech practitioners and policymakers
- Recipient of multiple best-paper awards from leading marketing academic associations
- Developed influential frameworks for measuring causal advertising effectiveness in digital environments
- Research on advertising effectiveness and consumer data in Marketing Science
- Studies on privacy regulation and digital advertising revenue in Journal of Marketing Research
- Work on machine learning and consumer behavior in Management Science