Professor & Researcher at Columbia Business School
Prominent academic researcher whose work on digital advertising effectiveness and privacy influences industry practices. Important thought leader bridging academia and AdTech.
Last updated Mar 8, 2026 by jonholm
Oren Netzer is a leading academic researcher studying digital advertising, consumer behavior, and marketing analytics. His research on advertising effectiveness, privacy, and consumer data is widely cited in industry and academic circles. He frequently advises AdTech companies and publishes influential research on advertising measurement.