Nick Halley

Nick Halley is best known for his role shaping the product strategy at Ozone Project, the UK publisher alliance formed by some of Britain's most prominent media brands including News UK, The Guardian, Reach, and Telegraph Media Group. In an era defined by the deprecation of third-party cookies and growing scrutiny of surveillance-based advertising, Halley has positioned Ozone as a compelling alternative model — one built on contextual targeting, first-party data, and collective publisher scale rather than individual tracking. His work has drawn significant attention from across the industry as a potential blueprint for how publishers can reclaim relevance and revenue in a privacy-first ecosystem. Halley's career has been rooted in the intersection of media, technology, and programmatic advertising. Before his current role, he accumulated experience in digital product and advertising technology roles that gave him a grounded understanding of both the supply-side and the technical infrastructure underpinning modern digital advertising. At Ozone, he has been instrumental in developing the platform's audience and contextual products, helping the alliance compete credibly against the walled gardens of Google and Meta by offering advertisers transparent, brand-safe, and measurable environments at scale. As a regular participant in industry forums and trade press discussions, Halley contributes to broader conversations about the future of publisher monetisation, privacy-preserving identity, and the evolving standards landscape. His influence is that of a pragmatic operator who translates complex technical and regulatory shifts into actionable product decisions, making him a respected figure among both publishers and the buy-side advertisers seeking alternatives to cookie-dependent targeting.

• Led product strategy at Ozone Project, helping grow it into the UK's most prominent premium publisher advertising alliance
• Developed cookieless and contextual targeting products that offer advertisers a credible alternative to walled garden and cookie-based inventory