Melissa Campanelli

Melissa Campanelli is a seasoned media and advertising technology journalist whose editorial work at AdMonsters has made her a trusted voice for ad operations professionals and publisher-side practitioners. She is recognized for translating complex programmatic and monetization concepts into accessible, actionable coverage that resonates with both technical and business audiences across the digital advertising ecosystem. Over the course of her career, Campanelli has contributed to multiple prominent trade publications covering marketing, retail, and advertising technology. Her tenure at AdMonsters has been particularly impactful, where she has covered the evolution of header bidding, the rise of privacy-centric identity solutions, and the ongoing transformation of publisher revenue strategies in a post-cookie landscape. Her reporting consistently surfaces practitioner-level insights that help ad ops teams and publishers navigate rapidly shifting industry dynamics. Campanelli's editorial perspective is shaped by years of covering the intersection of technology and media business models, giving her a nuanced understanding of how supply-side innovation affects publisher economics. She is regarded as a reliable chronicler of industry standards debates, emerging ad formats, and the operational challenges facing modern publishers.

• Long-tenured editor at AdMonsters, one of the most respected trade publications serving the ad operations and publisher community
• Produced extensive editorial coverage of the programmatic advertising ecosystem's evolution over more than a decade
• Covered major industry inflection points including GDPR, cookie deprecation debates, and the rise of header bidding

• AdMonsters
• DM News
• Target Marketing