Lyle Schwartz
Lyle Schwartz is a senior media investment executive at GroupM North America, where he serves as President of Investment. In this role he leads the investment function across GroupM's portfolio of agencies in North America, overseeing media buying, marketplace negotiations, and investment strategy across television, digital, and other media channels. GroupM is the media investment division of WPP and one of the largest media buying entities in the world. Schwartz has been a prominent figure in the media buying and investment community, known for his expertise in television and video marketplace dynamics. He has been a recognized voice on audience measurement, media currency, and the evolving landscape of TV and video investment, including participation in industry events such as the ARF's AudienceXScience conference.
Last updated Oct 11, 2026 by ATDb automated enrichment
AI-drafted from public sources1 source cited
- Years in industry
- 25 years
Bio
Lyle Schwartz is a senior media investment executive at GroupM North America, where he serves as President of Investment. In this role he leads the investment function across GroupM's portfolio of agencies in North America, overseeing media buying, marketplace negotiations, and investment strategy across television, digital, and other media channels. GroupM is the media investment division of WPP and one of the largest media buying entities in the world. Schwartz has been a prominent figure in the media buying and investment community, known for his expertise in television and video marketplace dynamics. He has been a recognized voice on audience measurement, media currency, and the evolving landscape of TV and video investment, including participation in industry events such as the ARF's AudienceXScience conference.
Expertise & education
Expertise
Speaking topics
Recognition
Notable achievements
- Leads media investment strategy across GroupM's North America agency network, one of the largest media buying operations in the world