President, Investment at GroupM North America
Senior investment leader at the world's largest media buying group, with significant influence over how billions in advertising dollars flow through AdTech infrastructure.
Last updated Apr 26, 2026 by jonholm
Lyle Schwartz is a senior investment leader at GroupM, one of the world's largest media buying organizations, where he oversees media investment strategy across linear and digital channels. He is a regular contributor to industry conversations on measurement, currency, and the future of TV buying.