Senior Director, Programmatic Revenue at The Washington Post
Advocating for supply chain transparency and publisher-centric programmatic practices, particularly around SPO and reducing intermediary inefficiency in the digital advertising ecosystem.
Last updated Feb 27, 2026 by AI Enrichment
Liz Gottbrecht is a recognized voice in programmatic advertising, particularly known for her advocacy of supply chain transparency and publisher-centric approaches to monetization. As Senior Director of Programmatic Revenue at The Washington Post, she leads programmatic strategy for one of the most prestigious premium publishers in the industry, working at the intersection of sustainable journalism funding and programmatic efficiency. Her work is distinguished by a focus on reducing intermediary waste and ensuring that premium publishers capture fair value in the digital advertising ecosystem. Gottbrecht has built a reputation as a thought leader on the sell-side of programmatic, with deep expertise in supply path optimization (SPO), bid density management, and the economics of header bidding. She is known for representing publisher interests in broader industry conversations about transparency, SSP relationships, and the evolving programmatic infrastructure. Her perspective is grounded in the practical realities of running programmatic operations for a major news publisher, giving her credibility in discussions about how industry standards and platform decisions affect quality journalism. Her career has spanned roles that have deepened her understanding of both the technical and commercial dimensions of programmatic advertising. She is regarded as an operator-practitioner who also contributes meaningfully to industry discourse, making her a notable figure in publisher-focused AdTech communities and industry forums.