L
Lena Schipper
Managing Director, DACH at The Trade Desk
Regional GM-level leaders at major DSPs in privacy-sensitive European markets are under-covered; DACH is strategically important for understanding how programmatic adapts to stringent privacy regulation.
Last updated May 29, 2026 by the ATDb Editorial Team
Bio
Lena Schipper leads The Trade Desk's operations across the German-speaking markets (Germany, Austria, Switzerland), one of the most privacy-sensitive and programmatically sophisticated regions in Europe. She manages relationships with agencies, brands, and publishers in a market shaped by strict data protection norms and strong broadcaster partnerships.
Expertise
DSP Sales & StrategyDACH MarketAgency Partnerships