J
Jill Whalen
VP, Measurement & Attribution at Roku
Represents the CTV/measurement specialist axis — VP-level measurement leadership at one of the largest CTV platforms, a role directly shaping how the industry measures streaming advertising effectiveness.
Last updated May 27, 2026 by the ATDb Editorial Team
Bio
Jill Whalen leads measurement and attribution product strategy at Roku's advertising platform, focusing on CTV attribution methodologies and cross-screen measurement for streaming environments. She works with advertisers and measurement partners to develop incrementality and reach measurement frameworks specific to the streaming ecosystem. Her role is central to Roku's position as a major CTV advertising platform.
Expertise
CTV MeasurementAttribution ModelingStreaming AdvertisingCross-Screen MeasurementIncrementality Testing