FB
Filippa Bergin
Executive
Represents the geographic long-tail axis (Nordic/Scandinavian AdTech) and the publisher-side programmatic leadership axis, both underrepresented in most AdTech industry databases.
Role: Head of Programmatic & Digital AdvertisingCompany: Schibsted
Last updated Sep 28, 2026 by the ATDb Editorial Team
Bio
Filippa Bergin leads programmatic and digital advertising strategy at Schibsted, the Nordic media giant that owns major news brands including Aftonbladet, VG, and Finn.no. She is a key figure in Scandinavian publisher-side AdTech, working on first-party data strategies, contextual targeting, and privacy-compliant audience monetization across Schibsted's portfolio. Her work is influential in shaping how large Nordic publishers engage with programmatic markets.
Expertise & education
Expertise
Publisher ProgrammaticNordic AdTechFirst-Party Data Strategy