Eyal Baumel

Eyal Baumel leads Sourcepoint, one of the AdTech industry's most important consent management and privacy technology platforms, serving major digital publishers and media companies navigating an increasingly complex global regulatory landscape. Under his leadership, Sourcepoint has grown into critical infrastructure for publishers managing GDPR, CCPA, and other privacy frameworks, helping them implement compliant consent flows without sacrificing the advertising revenue that sustains the open web. His work sits at a uniquely consequential intersection: balancing user privacy rights with the economic realities of ad-supported media. Baumel brings a background rooted in digital media and advertising technology, with experience spanning publisher monetization, data strategy, and regulatory compliance. His tenure at Sourcepoint has coincided with some of the most turbulent years in digital advertising history — the deprecation of third-party cookies, the rise of global privacy regulation, and the industry's broader reckoning with data practices — positioning him as a practitioner-leader with direct operational stakes in how these challenges are resolved. His focus has consistently been on practical, publisher-side solutions: how media companies can implement privacy-compliant technology without undermining their business models. This operator-first perspective has shaped Sourcepoint's product direction and made Baumel a relevant voice in industry conversations about the future of consent, identity, and sustainable monetization for independent publishers.

• Scaled Sourcepoint into a leading global consent management platform serving major media publishers
• Positioned Sourcepoint as critical privacy infrastructure during the industry's transition away from third-party cookies
• Guided Sourcepoint through significant regulatory expansion including GDPR enforcement and CCPA implementation