Darko Dejanovic

Darko Dejanovic is a senior AdTech executive with deep expertise in programmatic advertising, publisher monetization, and revenue operations. As Chief Revenue Officer at ShareThis, he leads commercial strategy for a platform that sits at the intersection of social data and audience intelligence, helping advertisers and publishers unlock value from one of the web's largest social sharing datasets. Dejanovic's career has been shaped by the rapid evolution of the programmatic ecosystem, including the rise of header bidding, the shift toward first-party data strategies, and the ongoing challenges of identity resolution in a post-cookie environment. His work has centered on building scalable revenue operations that serve both supply and demand sides of the digital advertising marketplace, with a particular focus on yield optimization and strategic partnership development. With an estimated 15 or more years in the industry, Dejanovic represents a generation of AdTech operators who have navigated multiple inflection points in digital advertising, from the early days of real-time bidding through today's privacy-first landscape. His role at ShareThis positions him at the forefront of audience data monetization as the industry continues to adapt to evolving regulatory and technical constraints.

• Serving as CRO at ShareThis, overseeing revenue strategy for one of the industry's leading social sharing and audience data platforms
• Building revenue operations frameworks that balance publisher monetization needs with advertiser demand in a privacy-constrained environment