Chief Product Officer at Lotame
Architecting Lotame's Panorama ID and leading the company's product strategy for cookieless identity and data collaboration solutions in the post-third-party-cookie era.
Last updated Feb 27, 2026 by AI Enrichment
Cass Mao is a senior AdTech product executive best known for leading Lotame's identity and data strategy during one of the industry's most disruptive transitions — the deprecation of third-party cookies. As Chief Product Officer, she has been a central architect of Lotame's Panorama ID, a cookieless, privacy-compliant identity solution built to help publishers and advertisers maintain audience addressability across the open web. Her work sits at the intersection of data collaboration, identity resolution, and evolving global privacy regulation. Mao brings extensive experience in AdTech product leadership, with a career focused on building scalable data and identity infrastructure for the programmatic ecosystem. At Lotame, she has shaped the company's product roadmap to address the dual pressures of signal loss and tightening privacy requirements, positioning Lotame as a credible alternative to walled garden identity solutions. She is recognized within the industry for translating complex regulatory and technical challenges into actionable product strategies. As a thought leader, Mao has contributed to industry conversations around cookieless futures, first-party data strategies, and interoperable identity frameworks. Her influence extends beyond Lotame's product suite to broader discussions about how the open web can sustain a viable, privacy-respecting advertising ecosystem.