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Brad Berens
Chief Strategy Officer at Center for the Digital Future at USC Annenberg
Translating digital transformation research into actionable strategy for media, marketing, and advertising
Thought LeaderLos Angeles, California, United States25+ years in industry
Last updated May 31, 2026 by the ATDb Editorial Team
Bio
Brad Berens is Chief Strategy Officer at the Center for the Digital Future at USC Annenberg, where he researches and publishes analysis on how digital transformation reshapes media, marketing, and consumer behavior. He built his career across more than two decades at the intersection of content, strategy, and advertising technology, including serving as Chief Content Officer at iMedia Connection and holding senior strategy roles at Razorfish and Dentsu.
Previous Roles
Chief Content Officer
iMedia Connection (approx. 2008-2016)
Senior Strategy Role
Razorfish
Senior Strategy Role
Dentsu
Expertise
Digital TransformationDigital Media StrategyAdvertising TechnologyConsumer Behavior ResearchContent StrategyProgrammatic AdvertisingMarketing TechnologyDigital Commerce
Notable Achievements
- Served as Chief Content Officer at iMedia Connection, shaping digital marketing editorial for a major industry trade publication over multiple years
- Appointed Chief Strategy Officer at the Center for the Digital Future at USC Annenberg, one of the leading academic research centers focused on digital media and society
- Advised numerous major brands and agencies on digital transformation strategy across a 25+ year career
Speaking Topics
Digital transformation and its impact on marketingThe future of digital media and advertisingConsumer behavior in the digital ageCommerce and the evolving media landscapeAdTech trends and strategic implications
Publications
- Regular contributor and columnist at iMedia Connection
- Research publications and reports via Center for the Digital Future at USC Annenberg