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Brad Berens

Thought Leader

Brad Berens is Chief Strategy Officer at the Center for the Digital Future at USC Annenberg, a leading academic research center focused on digital media and society. Previously, he served as Chief Content Officer at iMedia Connection, where he shaped digital marketing editorial for a major industry trade publication. With over 25 years of experience, he has advised major brands and agencies on digital transformation strategy.

Last updated Jun 6, 2026 by the ATDb Editorial Team

Role
Chief Strategy Officer
Company
Center for the Digital Future at USC Annenberg
Based
Los Angeles, California, United States
Years in industry
25 years

Bio

Brad Berens is Chief Strategy Officer at the Center for the Digital Future at USC Annenberg, a leading academic research center focused on digital media and society. Previously, he served as Chief Content Officer at iMedia Connection, where he shaped digital marketing editorial for a major industry trade publication. With over 25 years of experience, he has advised major brands and agencies on digital transformation strategy.

Career

  • Chief Content Officer

    iMedia Connection · approx. 2008-2016

Expertise & education

Expertise

Digital TransformationDigital Media StrategyAdvertising TechnologyConsumer Behavior ResearchContent StrategyProgrammatic AdvertisingMarketing TechnologyDigital Commerce

Speaking topics

Digital transformation and its impact on marketingThe future of digital media and advertisingConsumer behavior in the digital ageCommerce and the evolving media landscapeAdTech trends and strategic implications

Recognition

Notable achievements

  • Served as Chief Content Officer at iMedia Connection, shaping digital marketing editorial for a major industry trade publication over multiple years
  • Appointed Chief Strategy Officer at the Center for the Digital Future at USC Annenberg, one of the leading academic research centers focused on digital media and society
  • Advised numerous major brands and agencies on digital transformation strategy across a 25+ year career

Publications

  • Regular contributor and columnist at iMedia Connection
  • Research publications and reports via Center for the Digital Future at USC Annenberg