Alexandra Shapiro

Alexandra Shapiro is a product leader at LiveRamp, where she oversees the development of privacy-safe identity and data connectivity solutions that help brands, agencies, and publishers navigate the post-third-party-cookie advertising landscape. Her work sits at the intersection of identity resolution, privacy regulation, and programmatic infrastructure — areas that have become central to the AdTech industry's evolution. She is recognized for helping position LiveRamp's product suite as a foundational layer for cookieless addressability and cross-channel measurement. At LiveRamp, Shapiro leads teams building authenticated identity graphs and privacy-enhancing technologies designed to comply with frameworks like GDPR and CCPA while preserving the targeting and measurement capabilities advertisers depend on. Her product strategy has been closely tied to the broader industry shift toward first-party data activation and interoperable identity solutions, including initiatives aligned with standards like RampID and Authenticated Traffic Solutions (ATS). Shapiro's influence reflects a broader trend of product-focused operators becoming critical voices in shaping how the AdTech ecosystem adapts to a privacy-first future. While her full career history prior to LiveRamp is not extensively documented in public sources, her current role places her among the key operators driving practical implementation of post-cookie identity infrastructure at scale.

• Led product development of LiveRamp's privacy-safe identity solutions during the critical industry transition away from third-party cookies
• Oversaw building of authenticated identity graph and interoperable data connectivity solutions compliant with major privacy regulations