Alexandra Koutsomitis

Alexandra Koutsomitis is one of the leading product executives shaping the post-cookie advertising landscape, serving as VP of Product Management at Yahoo where she oversees the company's Demand-Side Platform (DSP) and ConnectID identity solution. Her work sits at the intersection of privacy regulation, identity resolution, and programmatic infrastructure — areas that have become central to the survival and evolution of digital advertising. ConnectID, Yahoo's first-party data-based identity solution, represents a significant industry bet on authenticated identity as a durable alternative to third-party cookies, and Koutsomitis has been instrumental in its product development and go-to-market positioning. Her role at Yahoo places her among a small group of product leaders actively building the technical and commercial frameworks that will define how advertisers target and measure audiences in a cookieless world. By leading both the DSP and identity product lines simultaneously, she bridges the supply-demand ecosystem, ensuring that Yahoo's identity infrastructure is deeply integrated into its broader advertising technology stack. This dual mandate gives her a holistic view of how identity signals flow through the programmatic supply chain. Koutsomitis has become a recognized voice on topics including cookieless targeting, authenticated identity, and privacy-centric ad tech, contributing to industry conversations at a time when the deprecation of third-party cookies has created significant uncertainty across the ecosystem. Her work reflects a broader industry shift toward consent-based, first-party data strategies that balance advertiser effectiveness with consumer privacy expectations.

• Led product development and scaling of Yahoo ConnectID, one of the industry's prominent first-party identity solutions for the post-cookie era
• Oversaw product strategy for Yahoo's DSP, integrating identity solutions directly into programmatic buying infrastructure