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Why confidence, not performance, is shaping media spend | ATDb

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Why confidence, not performance, is shaping media spend

Why confidence, not performance, is shaping media spend

MarTechMarch 20, 2026Constantine von HoffmanRead original

Last updated Mar 20, 2026 by RSS Ingestion

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Marketing budgets are increasingly driven by what teams can defend, not just what performs, concentrating spend in a small set of trusted channels. The post Why confidence, not performance, is shaping media spend appeared first on MarTech.