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Walmart Connect Surpasses $5 Billion in Annual Ad Revenue

CNBCFebruary 4, 2025Read original

Last updated Feb 9, 2026 by ATDb automated enrichment · Connections updated Feb 13, 2026

Summary

Walmart's advertising business, Walmart Connect, reached over $5 billion in annual revenue, making it one of the fastest-growing retail media networks. The company reported 30% year-over-year growth driven by expanded off-site advertising capabilities.

Details

Walmart's advertising business, Walmart Connect, reached over $5 billion in annual revenue, making it one of the fastest-growing retail media networks. The company reported 30% year-over-year growth driven by expanded off-site advertising capabilities.