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Walmart Connect Surpasses $4 Billion in Annual Ad Revenue

CNBCFebruary 4, 2025Melissa RepkoRead original

Last updated Feb 18, 2026 by the ATDb Editorial Team · Connections updated Feb 28, 2026

Summary

Walmart's advertising business, Walmart Connect, has exceeded $4 billion in annual revenue, growing 30% year-over-year. The retail media network has expanded its off-site advertising capabilities and introduced new measurement tools for advertisers.

Details

Walmart's advertising business, Walmart Connect, has exceeded $4 billion in annual revenue, growing 30% year-over-year. The retail media network has expanded its off-site advertising capabilities and introduced new measurement tools for advertisers.