Walmart Advertising Revenue Surpasses $4.5 Billion in Q4 2024
Last updated Feb 20, 2026 by the ATDb Editorial Team · Connections updated Feb 28, 2026
Summary
Walmart reported that its advertising business, Walmart Connect, generated over $4.5 billion in revenue in Q4 2024, representing 30% year-over-year growth. The retail media network has become a significant profit driver as Walmart expands its ad tech capabilities and off-site advertising partnerships.
Details
Walmart reported that its advertising business, Walmart Connect, generated over $4.5 billion in revenue in Q4 2024, representing 30% year-over-year growth. The retail media network has become a significant profit driver as Walmart expands its ad tech capabilities and off-site advertising partnerships.