UK CMA Launches Investigation into Google's Ad Tech Practices

The UK Competition and Markets Authority opened a formal investigation into Google's dominance in ad tech, examining whether the company's control of multiple parts of the ad tech stack harms competition. The probe could result in forced divestiture of Google's ad server or exchange.

The UK Competition and Markets Authority opened a formal investigation into Google's dominance in ad tech, examining whether the company's control of multiple parts of the ad tech stack harms competition. The probe could result in forced divestiture of Google's ad server or exchange.