UK CMA Launches Investigation into Google's Ad Tech Practices
Last updated Feb 9, 2026 by ATDb automated enrichment · Connections updated Feb 13, 2026
Summary
The UK Competition and Markets Authority opened a formal investigation into Google's dominance in ad tech, examining whether the company's control of multiple parts of the ad tech stack harms competition. The probe could result in forced divestiture of Google's ad server or exchange.
Details
The UK Competition and Markets Authority opened a formal investigation into Google's dominance in ad tech, examining whether the company's control of multiple parts of the ad tech stack harms competition. The probe could result in forced divestiture of Google's ad server or exchange.