Last updated Feb 25, 2026 by jonholm
TikTok Shop has exceeded $100 billion in gross merchandise value in the US market, marking a major milestone for social commerce. The platform's advertising infrastructure and shoppable video formats are driving significant revenue for brands, positioning TikTok as a major retail media competitor.
TikTok Shop has exceeded $100 billion in gross merchandise value in the US market, marking a major milestone for social commerce. The platform's advertising infrastructure and shoppable video formats are driving significant revenue for brands, positioning TikTok as a major retail media competitor.