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TikTok Introduces Performance Max-Style Campaign Type for Direct Response Advertisers

Social Media TodayFebruary 14, 2025Read original

Last updated Feb 18, 2026 by the ATDb Editorial Team · Connections updated Feb 28, 2026

Summary

TikTok launched Smart Performance Campaigns, an automated campaign type similar to Google's Performance Max that uses machine learning to optimize ad creative, targeting, and bidding across TikTok's inventory. Beta tests show 40% improvement in cost-per-acquisition for e-commerce advertisers.

Details

TikTok launched Smart Performance Campaigns, an automated campaign type similar to Google's Performance Max that uses machine learning to optimize ad creative, targeting, and bidding across TikTok's inventory. Beta tests show 40% improvement in cost-per-acquisition for e-commerce advertisers.