TikTok Introduces New Performance Max-Style Ad Product

Summary

TikTok has launched Smart Performance Campaign, an AI-powered advertising product similar to Google's Performance Max that automates creative, targeting, and bidding. The product aims to simplify campaign management for small and medium-sized businesses.

Details

TikTok has launched Smart Performance Campaign, an AI-powered advertising product similar to Google's Performance Max that automates creative, targeting, and bidding. The product aims to simplify campaign management for small and medium-sized businesses.