TikTok Introduces New Performance Max-Style Ad Product
Last updated Feb 18, 2026 by the ATDb Editorial Team · Connections updated Feb 28, 2026
Summary
TikTok has launched Smart Performance Campaign, an AI-powered advertising product similar to Google's Performance Max that automates creative, targeting, and bidding. The product aims to simplify campaign management for small and medium-sized businesses.
Details
TikTok has launched Smart Performance Campaign, an AI-powered advertising product similar to Google's Performance Max that automates creative, targeting, and bidding. The product aims to simplify campaign management for small and medium-sized businesses.