TikTok Introduces Brand Safety Controls Following Advertiser Concerns

TikTok has launched enhanced brand safety tools including expanded content exclusion controls and third-party verification partnerships in response to advertiser demands for greater transparency. The move comes as brands seek more control over ad placements on short-form video platforms.

TikTok has launched enhanced brand safety tools including expanded content exclusion controls and third-party verification partnerships in response to advertiser demands for greater transparency. The move comes as brands seek more control over ad placements on short-form video platforms.