The Trade Desk Launches Kokai Operating System for Smart TVs

The Trade Desk unveiled Kokai, a new smart TV operating system designed to challenge Roku and Amazon Fire TV while prioritizing advertiser-friendly features and privacy. Major TV manufacturers including Vizio and Sonos have committed to adopting the platform, which promises better ad targeting and measurement capabilities.

The Trade Desk unveiled Kokai, a new smart TV operating system designed to challenge Roku and Amazon Fire TV while prioritizing advertiser-friendly features and privacy. Major TV manufacturers including Vizio and Sonos have committed to adopting the platform, which promises better ad targeting and measurement capabilities.