The Trade Desk Launches Kokai Operating System for Smart TVs
Last updated Feb 20, 2026 by the ATDb Editorial Team · Connections updated Feb 28, 2026
Summary
The Trade Desk unveiled Kokai, a new smart TV operating system designed to challenge Roku and Amazon Fire TV while prioritizing advertiser-friendly features and privacy. Major TV manufacturers including Vizio and Sonos have committed to adopting the platform, which promises better ad targeting and measurement capabilities.
Details
The Trade Desk unveiled Kokai, a new smart TV operating system designed to challenge Roku and Amazon Fire TV while prioritizing advertiser-friendly features and privacy. Major TV manufacturers including Vizio and Sonos have committed to adopting the platform, which promises better ad targeting and measurement capabilities.