The Trade Desk Launches Kokai AI Platform for Automated Campaign Optimization
Last updated Feb 20, 2026 by the ATDb Editorial Team · Connections updated Feb 28, 2026
Summary
The Trade Desk unveiled Kokai, an AI-powered platform that automates media buying decisions and campaign optimization across channels. The platform uses machine learning to predict performance and adjust bids in real-time.
Details
The Trade Desk unveiled Kokai, an AI-powered platform that automates media buying decisions and campaign optimization across channels. The platform uses machine learning to predict performance and adjust bids in real-time.