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The Publisher Revenue Diversification Report: Beyond Display and Into Commerce, Events, and Data Licensing

Press GazetteMay 16, 2026Dominic PonsfordRead original

Last updated Apr 21, 2026 by the ATDb Editorial Team

Summary

Press Gazette's annual revenue diversification report surveys 150 digital publishers on their shift away from programmatic display advertising toward commerce media, live events, and first-party data licensing as primary revenue streams. The findings have direct implications for SSP and ad network businesses as premium publisher inventory supply dynamics shift.

Details

Press Gazette's annual revenue diversification report surveys 150 digital publishers on their shift away from programmatic display advertising toward commerce media, live events, and first-party data licensing as primary revenue streams. The findings have direct implications for SSP and ad network businesses as premium publisher inventory supply dynamics shift.