Snap Inc. Launches AR Shopping Ads with Virtual Try-On for Beauty Brands
Last updated Feb 18, 2026 by the ATDb Editorial Team · Connections updated Feb 28, 2026
Summary
Snapchat introduced new augmented reality shopping ad formats that allow users to virtually try on makeup, eyewear, and accessories before purchasing. Early partners include L'Oréal, Warby Parker, and Sephora, with the ads driving 3x higher conversion rates than standard product ads.
Details
Snapchat introduced new augmented reality shopping ad formats that allow users to virtually try on makeup, eyewear, and accessories before purchasing. Early partners include L'Oréal, Warby Parker, and Sephora, with the ads driving 3x higher conversion rates than standard product ads.