Snap Announces Layoffs Affecting 10% of Workforce, Restructures Ad Sales Team
Last updated Feb 9, 2026 by ATDb automated enrichment · Connections updated Feb 13, 2026
Summary
Snap Inc. announced it will lay off approximately 500 employees, representing 10% of its workforce, with significant cuts to its advertising sales organization. The company is shifting focus to automated ad buying and AI-powered campaign tools.
Details
Snap Inc. announced it will lay off approximately 500 employees, representing 10% of its workforce, with significant cuts to its advertising sales organization. The company is shifting focus to automated ad buying and AI-powered campaign tools.