Last updated Feb 18, 2026 by jonholm
Roku introduced interactive shoppable ad units that allow viewers to purchase products directly through their TV remote with saved payment information. The company partnered with Shopify to enable seamless checkout, with initial advertisers including Nike, Wayfair, and Home Depot reporting conversion rates 5x higher than QR code-based approaches.
Roku introduced interactive shoppable ad units that allow viewers to purchase products directly through their TV remote with saved payment information. The company partnered with Shopify to enable seamless checkout, with initial advertisers including Nike, Wayfair, and Home Depot reporting conversion rates 5x higher than QR code-based approaches.