Roku Acquires Video Ad Tech Startup Vibe.co for $100M
Last updated Feb 25, 2026 by the ATDb Editorial Team · Connections updated Feb 28, 2026
Summary
Roku announced the acquisition of Vibe.co, a video advertising technology platform specializing in interactive ad formats and shoppable video ads, for approximately $100 million. Roku plans to integrate Vibe's technology into its advertising platform to offer more engaging ad experiences.
Details
Roku announced the acquisition of Vibe.co, a video advertising technology platform specializing in interactive ad formats and shoppable video ads, for approximately $100 million. Roku plans to integrate Vibe's technology into its advertising platform to offer more engaging ad experiences.