Last updated Feb 25, 2026 by jonholm
Roku announced the acquisition of Vibe.co, a video advertising technology platform specializing in interactive ad formats and shoppable video ads, for approximately $100 million. Roku plans to integrate Vibe's technology into its advertising platform to offer more engaging ad experiences.
Roku announced the acquisition of Vibe.co, a video advertising technology platform specializing in interactive ad formats and shoppable video ads, for approximately $100 million. Roku plans to integrate Vibe's technology into its advertising platform to offer more engaging ad experiences.