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Reddit Announces Performance Max-Style Campaign Type for Advertisers

The DrumJanuary 30, 2025Seb JosephRead original

Last updated Feb 25, 2026 by the ATDb Editorial Team · Connections updated Feb 28, 2026

Summary

Reddit introduced a new automated campaign type similar to Google's Performance Max, using machine learning to optimize ad placement across feeds, conversations, and communities. The platform also announced enhanced conversion tracking and integration with major e-commerce platforms.

Details

Reddit introduced a new automated campaign type similar to Google's Performance Max, using machine learning to optimize ad placement across feeds, conversations, and communities. The platform also announced enhanced conversion tracking and integration with major e-commerce platforms.