Programmatic Audio's Inflection Point: Spotify, Podcasts, and the DSP Integration Race
Last updated Apr 21, 2026 by the ATDb Editorial Team
Sounds Profitable's Tom Webster analyzes the accelerating integration of podcast and streaming audio inventory into major programmatic pipes, examining Spotify's Audience Network expansion, iHeart's programmatic push, and how DSPs are handling audio-specific brand safety and frequency challenges. The piece includes original survey data on advertiser confidence in programmatic audio measurement.
Sounds Profitable's Tom Webster analyzes the accelerating integration of podcast and streaming audio inventory into major programmatic pipes, examining Spotify's Audience Network expansion, iHeart's programmatic push, and how DSPs are handling audio-specific brand safety and frequency challenges. The piece includes original survey data on advertiser confidence in programmatic audio measurement.