Programmatic Audio's Inflection Point: Spotify, Podcasts, and the DSP Integration Race

Sounds Profitable's Tom Webster analyzes the accelerating integration of podcast and streaming audio inventory into major programmatic pipes, examining Spotify's Audience Network expansion, iHeart's programmatic push, and how DSPs are handling audio-specific brand safety and frequency challenges. The piece includes original survey data on advertiser confidence in programmatic audio measurement.

Sounds Profitable's Tom Webster analyzes the accelerating integration of podcast and streaming audio inventory into major programmatic pipes, examining Spotify's Audience Network expansion, iHeart's programmatic push, and how DSPs are handling audio-specific brand safety and frequency challenges. The piece includes original survey data on advertiser confidence in programmatic audio measurement.