Privacy Sandbox's Quiet Death and What Comes Next for Identity Resolution

Ben Thompson analyzes the downstream consequences of Google's abandonment of the Privacy Sandbox initiative, arguing that the identity resolution market is now fragmenting into competing proprietary graphs rather than converging on open standards. The piece evaluates winners and losers among ID resolution vendors and clean room operators.

Ben Thompson analyzes the downstream consequences of Google's abandonment of the Privacy Sandbox initiative, arguing that the identity resolution market is now fragmenting into competing proprietary graphs rather than converging on open standards. The piece evaluates winners and losers among ID resolution vendors and clean room operators.