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Pinterest Launches Performance+ AI Campaign Tool for Advertisers

TechCrunchJanuary 31, 2025Sarah PerezRead original

Last updated Feb 9, 2026 by ATDb automated enrichment · Connections updated Feb 13, 2026

Summary

Pinterest introduced Performance+, an AI-powered campaign creation tool that automates ad creative, targeting, and budget optimization. The platform uses machine learning to analyze user intent signals and automatically adjust campaigns in real-time.

Details

Pinterest introduced Performance+, an AI-powered campaign creation tool that automates ad creative, targeting, and budget optimization. The platform uses machine learning to analyze user intent signals and automatically adjust campaigns in real-time.