Khaby Lame’s $975 million stock deal isn’t looking nearly as lucrative as advertised

In January, TikTok star Khaby Lame announced a partnership that would test the viability of his personal brand on the stock market. Three months later, that deal is looking like a dud. Lame sold a stake in his company, Step Distinctive Limited, to a financial printing company called Rich Sparkle Holdings. The Hong Kong-based firm had big plans for its partnership with TikTok's most-followed creator: There was talk of brand endorsements, TikTok Shop activations, and even an AI version of Lame's likeness. The size of the $975 million, all-stock deal suggested that the creator economy had grown big enough for individual stars to accrue massive valuations. Visit Tubefilter for more great stories.